It’s pretty frustrating when you spend a load of money on a fancy perfume, only for it to lose the smell you fell in love with a few months after you bought it it.
Thankfully, there’s a way to prevent this from happening – and it’s all down to how you treat your perfume once you bring it home.
Mark Knitowski, the senior vice president of product development for Victoria’s Secret Beauty, told Byrdie that we should all be keeping our perfumes in our fridges to make sure they last as long as they possibly can.
‘The best way to keep your fragrance fresh is to store it in a cool, unlit space, like a refrigerator,’ said Mark.
It can make the fragrance last up two years longer. Why? Because when fragrance is in heat and sunlight, it loses its intensity and impression due to heat’s ability to evaporate the fragrance character.
‘The more you store the fragrance this way, the better.’
He adds that if you don’t quite have the fridge space to store all your scents, you can apply the same logic by wrapping your bottles in foil (to protect them from sunlight) and keeping them in a cool place.